Did you care about customer satisfaction ?
The ExE right from day one is obsessed with customer satisfaction and based his business more on customer retention than on customer acquisition.
They know that if they satisfy their current clients, word of mouth and referrals will bring a good chunk of new customers. EXE is obsessed with customer satisfaction by gaining brand loyalty with superior service or products.
Of course, we all have heard the quote that says “customers are always right.” Do you conduct your business that way or is it merely a marketing slogan?
If you want to become an ExE you have to model the ExE’s attributes and obsession with customer service is one of their main characteristics. They know that if you don’t take care of your customer the competition will.
ExE knows that understanding clients and taking regular feedback from them on products or services is a must before they can escalate their businesses.
Even in the infant stage of the business, ExE thinks and plans how they are going to prioritize customers’ needs and it’s a recurrent topic throughout the life of any of their businesses.
They think in the most challenging customer and that it’s where they set the bar. ExE doesn’t even think about how they are going to apologize to a customer for bad service. They do all they can, to satisfy even the most demanding customer right from day 1.
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